Aveda Artist Instagram Challenge

Aveda Artist Instagram Challenge Entry

Aveda is now holding a monthly Instagram contest called the Aveda Artist Instagram Challenge. This past month, Ashka Salon Spa set up a photoshoot for us to get images to enter into the competition. I teamed up with Kay to create my image. I was in charge of the hair, and Kay did the make up for me!

What is the Aveda Artist Instagram Challenge?

Aveda has been putting on this challenge for a little while now. Every month Aveda picks one or two hashtags as the inspiration. The winner is chosen by the Instagram posts with the most likes. If you win, you get the amazing opportunity to be flown out to Minneapolis to the Aveda Headquarters. There you get to do another photoshoot with the Global Artistic Team as your mentors for the shoot. Here is an example of what you win!

What Did I Do for the Aveda Artist Instagram Challenge?

The hashtags for the month of September are #EcliptingColor and #TextureTonic. Eclipting Color is Aveda’s signature coloring technique. I used that method to apply the dimensional smokey tones on my model’s ends.

When It came to styling, I was so excited to use Aveda’s new Texture Tonic. This is Aveda’s version of a “Sea Salt Spray” but instead of just using salt, they actually have put sugar in as well. This helps to create a natural, touchable, undone look! I curled her longer side with a 1/4 inch curling iron and then used my fingers to comb through it, while spraying the texture tonic.

I really wanted the focus to be on the hair so we went simple with the make up. Kay did a simple cool toned smokey eye to play up her beautiful blue eyes, without taking too much away from the hair! She did an amazing job and I absolutely love it.

Aveda Artist Instagram Challenge Entry
Aveda Artist Instagram Challenge Entry

I would appreciate it so much if you followed this link HERE, over to instagram and gave my photo a like to help me win this amazing opportunity!

Until Next Time,

Josie 🙂

My Experience Entering a Hair Contest

Hair Contest

AVEDA held a hair contest this month called Full Spectrum Fusion. We as colorists had to create a look using a combination of our two permanent haircolor lines. When I saw the flyer in the break room, I knew I wanted to enter. Just starting on the floor, I figured this would be a good way to really look into the color lines and get comfortable with them.

I wasn’t exactly sure what I wanted to do, but I knew I was going to need a model for it. I put out a “hair color model needed” post on social media and immediately heard back from people. One of my friends who went to cosmetology school messaged me. She was interested in trying the oil slick trend. The oil slick trend is meant to replicate what it looks like when there is spilled gas or oil on the cement creating a rainbow effect.

Hair Contest
Oil Spill

Entering a Hair Contest 101 – Never Stop Thinking About it

I spent the next couple of weeks looking into different ways to achieve this technique. There were a few big name stylists who had posted how to videos and I watched as many as I could. I took my time making swatches in the salon so I could see exactly how my formulas would turn out. I made a huge poster board explaining step by step how I was going to achieve my work.

hair contest
My preparation board to enter the hair contest!

When my model came in, I showed her all of my preparation and we were both eager to get started. As I worked through my process, I became more and more eager to see the final outcome. It seemed like everything was going perfect! It took a total of 6 hours to get the results I was looking for and unfortunately my model needed to go so I wasn’t able to get the pictures I wanted.

hair contest
My oil slick colors for the hair contest

 

Entering a Hair Contest – The Photoshoot

hair contest
One of the many images taken for the contest!

hair contest

My model said she would come back in a day for me to style and photograph my work. I was definitely nervous that she would wash it before then just because I knew the colors would be the most vibrant right then. However she didn’t and waited for me to style her hair for her. I learned a lot while we were taking pictures. There is a lot of “behind the scenes” when you look at a beautiful picture in a magazine. We styled her hair with products that I wouldn’t necessarily use if I was just sending her out the door. We also had to be very critical of how the hair was laying. We ended up taking a total of 23 pictures only to submit 1.

Hair Contest
My Oil Slicked Mermaid – My Final Image

In the end, all of my colors turned out exactly how I wanted. There is definitely some things about the process that I would change, but all in all I love how it turned out. You never know how your work will compare to other entries but I know that I did my absolute best. I turned in my photo knowing how much work I put into it, and I was, and still am proud. I will be sure to post another blog once I hear how I did!

Until Next Time,

Josie 🙂