Aveda is now holding a monthly Instagram contest called the Aveda Artist Instagram Challenge. This past month, Ashka Salon Spa set up a photoshoot for us to get images to enter into the competition. I teamed up with Kay to create my image. I was in charge of the hair, and Kay did the make up for me!

What is the Aveda Artist Instagram Challenge?

Aveda has been putting on this challenge for a little while now. Every month Aveda picks one or two hashtags as the inspiration. The winner is chosen by the Instagram posts with the most likes. If you win, you get the amazing opportunity to be flown out to Minneapolis to the Aveda Headquarters. There you get to do another photoshoot with the Global Artistic Team as your mentors for the shoot. Here is an example of what you win!

What Did I Do for the Aveda Artist Instagram Challenge?

The hashtags for the month of September are #EcliptingColor and #TextureTonic. Eclipting Color is Aveda’s signature coloring technique. I used that method to apply the dimensional smokey tones on my model’s ends.

When It came to styling, I was so excited to use Aveda’s new Texture Tonic. This is Aveda’s version of a “Sea Salt Spray” but instead of just using salt, they actually have put sugar in as well. This helps to create a natural, touchable, undone look! I curled her longer side with a 1/4 inch curling iron and then used my fingers to comb through it, while spraying the texture tonic.

I really wanted the focus to be on the hair so we went simple with the make up. Kay did a simple cool toned smokey eye to play up her beautiful blue eyes, without taking too much away from the hair! She did an amazing job and I absolutely love it.

I would appreciate it so much if you followed this link HERE, over to instagram and gave my photo a like to help me win this amazing opportunity!

Until Next Time,

Josie 🙂