Last weekend I attended America’s Beauty Show in Chicago with 9 of the girls from Ashka Salon Spa. It is held once a year at McCormick Place in downtown Chicago. I went for the first time last year and it was absolutely amazing. I had gone in really not knowing what to expect at all. However, I was determined to make the most out of this years trip. Especially since I had to reschedule another AVEDA class I registered for in order to go.
America’s Beauty Show – Classes
As I have talked about before, I LOVE continued education. I love talking classes. And I love to learn. My manager had said I should try to take a class over the weekend to make up for having to reschedule my other one. I could not find where the classes were anywhere and I was really starting to stress out. Luckily my coworker Christine had taken classes at America’s Beauty Show before. She showed me the catalog of all possible classes. And of course, I went crazy. I ended up buying a three day pass to the show and signing up for a total of 5 classes. I know everyone thought I was crazy but honestly I was so pumped.
I had two classes on Saturday. My first class was Larisa Love’s Color. Larisa Love is an amazing colorist that I have been following on Instagram for some time now. This was the class I was most excited to take! I had ubered (by myself! Eek!) to the McCormick Place and arrived an hour and a half early. I checked in to the show on the main floor and had bought myself a pop. I knew I was early and wanted to check out the showroom before class. I knew I needed to figure out where I was going first. I asked one of the hair show workers where it was being held and she said it was “across the skybridge and in the hotel”. I said thanks and headed that way. I was looking for room C-2004 but I couldn’t find it anywhere. By this point I had killed 45 minutes and I was starting to panic. I asked the hotel concierge where the room might be and he told me it’s right by registration. If you were to ask my boyfriend or my best friend, they would tell you how much of a panic I was in. I was sending them video updates throughout the weekend via snapchat. I sprinted back to where I needed to be and got to class with 30 minutes to spare. I was in the front room and settled into my seat when I opened my pop and it exploded everywhere. Luckily the lady next to me was super nice and we laughed about it and she helped me clean it up. When the class started I was in awe. I couldn’t believe Larissa was really there in front of me. She brought out two models. One whose hair was completely done with the techniques she was going to teach. The other model’s hair was half done because she was going to complete the look in front of us. She taught us multiple color technique’s including the balayage sandwich and the teardrop technique. Larissa did a meet and greet after where I was able to talk and ask her questions one on one with her and get our picture too!
My second class was much easier to find and I still arrived about a half hour early and was able to catch the last half of the class before the one I had signed up for. My second class was Camera Ready Styling. My dream is to work behind the scenes at New York’s Fashion Week one day. I love the idea of working on photoshoots and expressing myself creatively through that platform. This class was put on by Tearsheets which is a company who offers classes in runway and editorial styling. The biggest thing I learned from this class was that this company will teach you how to work effectively on photo shoots. By taking one of their classes you are put on their creative team and they invite people from that list to help behind the scenes for runway shows. They even bring people in for Fashion Week! It made my dream extremely tangible. I am excited to look into taking one of these classes in 2017 as one of my big education investments.
America’s Beauty Show – Showroom Floor
Besides from classes, America’s Beauty Show has a HUGE showroom floor. It has almost any product or tool in the industry that you can think of. I was like a kid in a candy store. Last year was my first year attending and I just went in blind to see what I could find. This year I made myself a shopping list. I knew I wanted new round brushes, my boyfriend needed trimmers, and my mom wanted some color touch up. When you walk in, it’s hard to not be overwhelmed by the amount of activity that is going on.
What is cool about the showroom floor is that each brand that is there usually has demonstrations and seating in their booth area. I could walk around and watch mini hair shows all day long and honestly that’s pretty much what I ended up doing!
I walked up to one booth that had a bit of a crowd around it. The gathering wasn’t big enough for me to think anything of it other than how busy the show was in general. I looked down at a table and there was a book written by Jenny Strebe. She is another amazing stylist who I love and follow on social media platforms. She specializes in styling and braids. I had wanted her new book for a while. On the table I saw a sharpie and it clicked that she must be at the show signing books! I looked around to see her standing not even three feet away from me talking to someone else. I couldn’t believe it! I purchased her book and she signed it for me. I even got a picture with her!
All in all, that weekend was extremely successful. I love being in such an inspiring place and I am very fortunate to be able to attend these types of shows. I cannot wait to try my new techniques and tools that I purchased!
Until Next Time,
Josie 🙂