As you may have realized, Hair Color is my passion. I love everything about it. I can totally nerd out about hair color any day, for any time, with anyone who is willing to listen. That is why when I first heard about Aveda’s new Demi Plus hair color line coming out, I was geeked! I was given the opportunity to attend a preview class and learn about the new line prior to it becoming available to all. Taking in all I could about this AMAZING new color line, I was in awe. I was excited to bring it back to Ashka Salon Spa and share with my team.

What Make Aveda’s Demi Plus So Special?

Aveda’s old deposit only color line was released 15 years ago and like all other aspects of our lives, hair color technology has drastically improved. The chemists at Aveda started by looking at what they loved about their current line, and then at what areas they believed needed improvement.

The amount of shine that we now get with Aveda’s new Demi Plus is incredible. Aveda added certified organic kukui oil which is definitely the reason behind this show-stopping shine.

One of the best things about Demi Plus is that you are able to get incredible color pay off without ammonia. The formula itself is filled with plant-derived oils including L-arginine. This which works as a power booster to increase pH for maximum color deposit into every strand. L- arginine provides lasting results that fade on tone.

My Experience with Demi Plus

Between having Demi Plus on my hair, and using it on as many of my clients as possible, I have fallen in love with this new color line. I have clients tell me that it makes a difference in how their hair feels weeks after leaving the salon. When I first got my color done, I was in shock at how shiny and healthy my hair looked. Aveda definitely nailed it with Demi Plus.

Until Next Time,

Josie 🙂