If you were to ask anyone in my life to describe me, I almost guarantee that “animal lover” would be in their list. I have a 6 month old puppy, my Facebook feed is a modge podge of hair and funny animal videos, and I recently became a vegetarian. Granted, I have also recently started eating meat again, but that is another story. (One word: Bacon. Yum!) Something that is very dear to my heart is the importance of working with a cruelty free product line. I am so lucky to work with AVEDA. They do not only have cruelty free hair color, but do not test any of their products on animals.

What does it mean to have cruelty free hair color? When you Google the term “cruelty free” the definition that comes up is: manufactured or developed by methods that do not involve experimentation on animals. Animal testing can be extremely torturous to our fluffy little friends. It also does not give us true results because obviously the products will be used on humans, not animals in the long run.

How Does AVEDA Test Their Cruelty Free Hair Color?

Another unique aspect of AVEDA is that it tests all of their products on humans throughout the entire development process. In their corporate offices in Blaine, Minnesota, AVEDA has their research salon. I was able to see this part of the factory last weekend while I was there for my Color Culture class. The people who work in the research salon are all licensed cosmetologists. They are trained on how to evaluate the different color products on a number scale. This is so that results from tests can easily be taken down. They have people come in and will sometimes put two different formulas on each side of their head so that they can see the differences and similarities between products. If you are interested in being one of their models, you can fill out the application on their recruiting page.

One of the benefits of testing like this is the location. It is in the same building as the hair color lab and factory. When experiments are done, they are able to page the hair color chemists and the Global Artistic Director.

The fact the AVEDA has cruelty free hair color is just one of the many reasons I can not get enough of this company. Stop into the salon soon so I can tell you more about the amazing company I get to work with.

Until next time,

Josie 🙂