Last week I talked about the first part of AVEDA’s Mid America Hair Show! I wanted to finish telling you all about my wonderful experience this week. Hair shows are one of my favorite ways to find inspiration because of how intense they can be. I did not think it would be fair to try to squeeze all of that amazing-ness into just one blog post. Here it goes!

AVEDA’s Hair Show – Barbering

Dusty Rhode came on stage to talk about AVEDA’s barbering world. He talked a lot about different hair textures and how we, as stylists and artists, need to do what we think is best based on the hair type. For instance, using AVEDA’s Grooming Cream is great for longer textured hair. Some new products that Dusty talked about were the Men’s Thickening Paste, and the Men’s 5 minute Grey Blending Color! There are a lot of new and exciting things in the barbering world.

AVEDA’s Hair Show – Haircutting

Ricardo Dinis is the Global Artistic Director of Haircutting. When he came on stage at the Mid America Hair Show, he said that he recently has been extremely inspired by the art world. A powerful quote from Ricardo that I can’t stop thinking about is, “When you see something beautiful, you have to stop and stare”. He was talking about how we have the power to create a look for our clients that causes people to stop and stare.  I have been striving to create a look like this for each one of my clients.

AVEDA’s Hair Show – Texture

Tippi Shorter works with all kinds of textured hair. She is AVEDA’s Global Artistic Director of Texture. She talked a lot about a new class she is designing called “Architexture”. This is a class on how to properly cut curly hair. Tippi mentioned how when she is working with her celebrity clientele, she works with a lot of wigs. She wanted to give us tips for working with wigs. Although I personally do not work with wigs all that often, it was still very interesting.

AVEDA’s Mid America Hair Show was absolutely incredible. I am counting down the days until Congress 2017.

Until Next Time,

Josie 🙂