Last week I had the honor of attending AVEDA’s Mid America Hair Show. As you have probably noticed, I take a lot of pride in being able to travel to shows for knowledge and inspiration. This show was both and more for me.
The show started with Van Michael Salon. Van Michael Salon is a chain of AVEDA salons near Atlanta. They talked a lot about the importance of consultation. When their stylists consult with their guests about possible styles, there are four main points of consideration.
- Hair Texture
- Body Silhouette
- Face Shape
- What the Client Wants
While 3 out of these 4 points I have always considered, body silhouette is new to me. It was just an interesting concept that I am eager to learn more about. I cannot wait to apply it to my own consultations with my guests.
Next up was Ian Michael Black, Global Artistic Director of Hair Color. He talked a lot about AVEDA’s new hair coloring trend, Eclipting. The coolest thing about this new technique is that it is different on every single client. We, as hair artists, use hair color to contour our clients face shape. The thought was, if we can do this with makeup, why can’t we do this with hair color too?
Create a Demand for Change at the Mid America Hair Show
Aveda has recently partnered with the Audubon Society. The Audubon Society is a mission driven wildlife conservation society.
Audubon has been studying how climate change affects the birds in our country for the past 7 years. It has been found that within 50 years 188 bird species will have lost 50% of their safe climate habitats. Even crazier, 126 bird species will be completely extinct, forever. AVEDA has partnered up with them by donating a certain amount of money for every Love Composition Oil that is purchased to help plant native plants in order to help balance the climate change.
The biggest thing I took from this presentation was that we NEED to talk about the importance of climate change on our world. Only about 3 out of 10 people will talk to their friends about this. If we get more people talking about the danger our world is in, we can hopefully take more steps in the right direction. We are what hope looks like to a bird. We can help. Love drives both Audubon and AVEDA.
There is so much more to tell you guys about! Stay tuned for my next blog post to discover more about AVEDA’s amazing Mid America Hair Show!
Until Next Time,
Josie 🙂